There’s nothing difficult about starting an online shop. But there are issues you will inevitably face at the very beginning. Here are 6 tips that will hopefully help you deal with them.
Things You Should Consider When Starting an Online Shop
- Decide what you are going to sell.
Nobody can make this decision for you. The general advice would be: don’t sell things which you see in supermarkets and department stores. You will not be able to make a lot of profit selling compact discs, books, magazines, etc., because people are used to grabbing them in supermarkets without getting any advice from managers or inquiring about the best price online. Therefore, think of things you would most likely buy online yourself. At least you will narrow down the scope of ideas.
- Pick the right domain name.
Make sure your domain name evokes an association with what your business is about and is easy to remember. Don’t use words which are frequently misspelled (because they sound similar) and those which contain hyphens and numbers. In your work you will certainly have to tell the domain name over the phone. That’s why it is recommendable to make your domain name sound unambiguous.
- Get registered.
If you want to start an online shop, it’s time to think seriously about getting a reliable partner. Suppose you know how to find products for your shop. Now you should think of getting them without being duped. The obvious step in this direction is registering your business officially. Once you have a registration number, you will be able to contact reputable distributors and manufacturers. If you meet a supplier willing to sell you wholesale goods without verifying your registration number, be careful: you might be in for an unpleasant surprise.
- Differ from others.
Only a small part of owners of internet stores produce their products. As a consequence, we have dozens of sites which present the same product images and descriptions supplied by manufacturers. Many customers search for fuller information on products or want to take a closer look at an item without going to a stationary store. Meet their needs! Take your photos of products and rewrite descriptions supplementing them with additional information.
- Interact with customers.
We live in the era of social networking, and you shouldn’t stay aside too. Interact with your customers via Facebook and Twitter answering their questions, settling complaints and announcing the appearance of new products on the market. You should also supply your site with social share buttons and place the contacts block on the upper part of the main page.
- Don’t forget about SEO.
The key factor for your online store to become successful is getting high rankings in search engines. Unless your site has high rankings, you are not going to have a lot of visitors on your site. They will not find it because most of them rarely go beyond the first search results page. The practices of SEO change constantly and you are unlikely to be able to keep up with them unless you fling yourself into it. Therefore, you should consider hiring an SEO expert.